Which term refers to the makeup of the audience or target viewership?

• A. Audience
• B. Demographics
• C. Market
• D. Viewership

Answer: (B)

Demographics describe the makeup of the audience by capturing characteristics like age, gender, income, education, location, and ethnicity. This helps content creators and advertisers understand who the viewers are and tailor programs, messaging, and distribution to fit that specific group. For example, knowing a likely audience’s age and location can guide what topics to cover, what language to use, and when to schedule a program.

Rethinking the other terms: the term audience refers to the actual group of people watching a program, not the descriptive characteristics of that group. Market is a broader concept that includes potential buyers or viewers within a larger economic space, not just the specific traits of the current viewers. Viewership is about how many people watched, and sometimes how engaged they were, rather than who they are.